Catholic Influencers
Creating Viral Content for Good
Our Mission
To identify, disciple and accompany Gen Z and Millennial Catholics — lay, clergy and religious — to become a community of social media influencers who intentionally create viral content, in English and Spanish, that catechizes, inspires and evangelizes their peers.
Our Hopes
+ To incorporate prayer as the major component behind this effort, because it is only through God’s grace that any and all movements of the heart toward God occur.
+ To seek His will in creating the content.
+ To be faithful to the Magisterium of the Catholic Church in all content produced.
+ To engage people on a wide variety of current and popular social media platforms, but also new ones that are “the next big thing,” even if the platforms haven’t appeared yet in the mainstream culture.
+ To help the community of Catholic influencers continue to grow in their relationships with the Lord. God-first is the principal mindset of this community, with total reliance on His providence.
+ To discover, study and share the art of creating viral content so that all content is intentionally aimed at becoming viral. Constant feedback will be offered so that all influencers in the community are growing in excellence as creative artists.
+ To nurture selected clergy and religious who are talented at evangelizing but may not be skilled in social media to learn the secrets of viral content and encourage them to produce content.
+ To view viral content as mustard seeds. Planting these seeds will require intentional follow-up. Our hope is to figure out how to accompany those who are receiving the content and are hungry to deepen their relationships with Christ. The goal: to help the “nones” hungry for more to become disciples one day, with and through the grace of God.
+ To learn from what is, and is not, working. Some content will succeed in becoming viral; some won’t. Whatever is learned will be shared with the community of influencers.
Catholic Influencers 